Posted 17th November 2011

Fi Shares Thoughts on Flash


Since Steve Jobs posted his “Thoughts on Flash” in April 2010, a lot has been talked about with regards to the future of Flash. More recently, Adobe made the recent announcement that “Our future work with Flash on mobile devices will be focused on enabling Flash developers to package native apps with Adobe AIR for all the major app stores.  We will no longer continue to develop Flash Player in the browser to work with new mobile device configurations (chipset, browser, OS version, etc.) following the upcoming release of Flash Player 11.1 for Android and BlackBerry PlayBook.”

FWA contacted 50 of the top FWA award-winning agencies and asked them:

After Adobe’s announcement of no more Flash player dev on mobile browser and the hysteria it is whipping up, I thought it would be a good idea to get some thoughts from the people that actually make the work.”

Here’s what Fi’s Director of Technology had to say…

Firdosh Tangri, Director of Technology, Fantasy Interactive

“Adobe’s announcement is a strategic move, more than anything else. They have already been supporting HTML5 by releasing HTML publishing tools such as Edge and Muse on It’s likely that Flash will still be used in the interim to create rich media content until HTML5 fully matures and catches up to the functionality currently offered by Flash. Adobe will continue to support the Flash player for desktop and allow developers to create native applications for the Android and iOS platforms.”