Posted 5th September 2013

6 Must-See Videos from Fi

You’ve perhaps seen our work, but you may have missed some of our videos, so here are 6 picks we feel are worth taking a look at.


Creativity is a Force to be Reckoned With

We created this short video for the new called “The Wacom Manifesto”. It explores what it means to be creative and showcases everyday people doing activities that you may have never considered to be, well creative. Case Study for



The Future of the Airline Website

Here at Fi, we sometimes look at industry verticals such as travel through the lens of progressive disruption. So we asked ourselves, what is the future of the airline website? Case Study:

Imagine a product site that is meant to inspire you. A site that showcases and celebrates creativity from all over the world. And rewards loyalty to the brand. A site that helps you find a product that best matches your needs. And knows how to nudge you in the right direction. A site that gives you all the product’s information in a way that is easy to understand. Imagine? Case Study:


Explore Touch HTML 5 Experience

Our partnership with Microsoft to promote Internet Explorer 10 and touch browsing resulted in Explore Touch, a site that lets consumers use touch gestures to mix audio files and create original soundtracks with the swipe of their fingers. The experience centers on the IE HTML5 app we created and an original soundtrack from singer, song-writer and producer Blake Lewis. Case Study:


The Journey Behind USA Today’s Site Redesign

This is the story and process behind the redesigned USA Today site that boldly reimagines the way users interact with news online. The award-winning site involved all Fi teams from strategy, UX, design and development. Case Study:


2012 Attack of the Creative Process

Here is the full-length 2012 Attack of The Creative Process presentation (not professionally) filmed at Fi’s NYC office in October 2012. This previous “Attack” featured 3 projects: Google Ramayana, Google Chrome Store and The History Channel’s Civil War microsite. Presentation:


About Fi

We are Fi. A Digital Design Agency that specializes in the architecture, design, and development of award-winning digital experiences. With a specialized focus in creative strategy and interaction design, we approach engagements with a heavy bias towards aesthetics and innovation within the digital space. Founded in 1999, Fi continues to work with some of the biggest brands such as USA Today, Google, and Microsoft.