Fi & Pfizer work together to launch the Viagra.com E-Fill website with an emphasis on best-in-class user experience & design.
About Fi
We are Fi. A Digital Design Agency that specializes in the architecture, design, and development of award-winning digital experiences. With a specialized focus in creative strategy and interaction design, we approach engagements with a heavy bias towards aesthetics and innovation within the digital space. Founded in 1999, Fi continues to work with some of the biggest brands such as USA Today, Google, and Microsoft.
I agree with S. Fi is one of the top digital agency in the world (based on my personal preference) and I believe this project is awesome! Of course it is not like their previous work because the client (or related industry) are strict with lots and lots of process, policies and procedures. I must say that this work has changed how the industry should move forward to. Five Star (as always) to Fi.
Based on all these comments, I’m assuming none of you who commented have ever worked in healthcare. What you don’t understand is usually there are very strict guidelines to follow from the client and usually a legal team to get final approval from. In my personal opinion, this site is well done for healthcare standards. However, if this was non healthcare related, I would agree it’s not up to their usual level of work.
this sucks big time! I wont put this in my portfolio, can’t believe this is FI’s work… one of the worst homepages I’ve seen in a looooong time. Yes there is some nice interactions, but looking at it all together….very bad combo. a
Are the going on the same lines as 2advanced.
back in 2010/11 they where leading the way! I use to visit kontain every morning, for inspiration… read all the case studies. These days they can’t even get their own site updated
very sad
is Fi loosing their edge? don’t like the landing page! (difficult to read, would have split the copy into two columns), way to many drop shadows, ugly green color…
I want the old Kontain back.
Yeah not sure about this one either. The landing page is a little all over the place.
The typography is really bad on this site. Just because something is ‘small print’, doesn’t mean it should be small font, wide-span in bold and drop shadow at ~26 words per line?! Confusing mix of nice interaction, inappropriate design and weird content delivery.
Agree, not FI’s level.
It’s sad to see that a company “F-i” which taught most of the designers, the importance of attention to details is going on a downward spiral. Can the designer/developer/manager check the “next/back button”
Great to see a paid search microsite that nicely balances high impact messaging needed for a PS LP while still offering a clean design and intuitive experience. Nice work guys!