You’ve seen the news articles in Ad Age and Brandchannel talking about our work on the digital and social campaign for UN Human Rights Day 2011. Today, the official campaign was unveiled at a UN Press Conference in Geneva.
People of all nationalities and ages can visit the www.celebratehumanrights.org website. The site, created in partnership by Fi, Lowe and Partners London and Lowe Bangkok, celebrates the birth of the UN Human Rights Declaration and invites users to make a wish using one of the 30 clauses within the declaration, as a catalyst for sharing and celebrating. Deliberately playful in nature, the site centers around a birthday party theme with a cake cut in 30 pieces. Once a user lands on the page, they are encouraged to “Make a Wish” using one of the 30 tenets of the UN Declaration of Human Rights. Once they make their wish, close integration with Facebook allows the user to share the wish, the clause of their choosing and post a celebration of Human Rights Day on their personal Facebook page.
Human Rights Day takes place on December 10 globally. So please take a few minutes and say ‘Happy Birthday’ to humanity. Human rights isn’t just something that happens on one day; it’s universal. Everyday should be Human Rights Day.
