FANTASY INTERACTIVE (Fi) AND DESIGUAL PARTNER TO LAUNCH U.S. ONLINE STORE
Fi To Increase Fashion Brand’s Awareness Through Online Channels
Barcelona and New York; October 13, 2011 – Today global digital agency Fantasy Interactive (Fi) is pleased to announce its collaboration with Desigual to launch the fashion brand’s first ever online store in the United States. Fi will act as a partner agency to raise awareness for Desigual’s digital offerings, including search marketing, social media, mobile and rich media campaigns.
Among the primary goals of this collaboration, Fi’s creative, strategy and business teams will focus on boosting the international fashion brand’s online presence among American consumers, driving web traffic to Desigual’s e-commerce store and, most importantly, converting casual online browsers into residual shoppers.
Fantasy Interactive’s Director of UX and Strategy, Irene Pereyra, said, “As a global digital agency, it’s both exciting and challenging to merge our creative minds at Fi with the brand values of Desigual – we both find joy and success in creating lively, stimulating experiences for communities worldwide. We look forward to growing this relationship not only to connect the fashion brand with shoppers who are leaders and influencers by nature, but also to spark new channels of revenue in a way that’s smart, engaging and rewarding.”
About Desigual
Desigual is a fun, atypical clothing and accessories company located in Barcelona, Spain. Desigual is renowned for its vibrant patchwork designs and mission to dress people, not bodies. With a philosophy based on positivity, tolerance, innovation and fun, Desigual inspires and sparks emotions through their original garments, sharing happiness and a love for life. Because, as their first slogan states, “Desigual is not the same.” For more information about Desigual, please visit www.desigual.com.
About Fantasy Interactive (Fi)
Fantasy Interactive (Fi) is a global digital agency that uses imagination and strategic insight to narrate digital stories for some of the most innovative brands in the world. Fi specializes in leveraging digital channels (interactive design, mobile & app development, social media and rich media) for multinational brands such as Google, HTC and Red Bull. Founded on the premise that creativity and imagination reign supreme, Fi strives to conceive, collaborate and produce game-changing ideas to help brands connect with their customers online. The result is an experience that engages communities, builds brand loyalty and creates a one-of-a-kind user experience.
As one of the first agencies inducted into the FWA Hall of Fame, Fi has also been named Agency of the Year by .net Magazine and listed as one of the “World’s Top 21 Most Inspiring Companies” by Imagine Publishing in 2007 along with groundbreaking brands like Apple and Pixar. Fantasy Interactive (Fi) has offices in New York, London, San Francisco, and Stockholm. For more information, visit us at www.f-i.com and join the conversation at www.facebook.com/Fi and www.twitter.com/F_i.
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Contact:
Stephanie Yang / Director of Marketing and Communications
Fantasy Interactive (Fi)
Email: Stephanie.yang@f-i.com
Phone: (415) 615-9300 / (310) 779-2114
