Posted 2nd July 2012

Fi Wins Cannes Silver Lion for Project Re: Brief


Project Re: Brief was conceived as an experiment to re-imagine what advertising can be, and push the boundaries around the marriage of creativity and technology.  The core challenge for Fi was to plan, design and develop an interactive experience that smoothly delivered a wide array of content across four distinctly branded sections.

Four complex sets of branded content, a feature-length documentary, and the requisite global navigation elements combined to present a unique challenge for our UX & Design teams.  How do you craft a digital experience that delivers all the wonder and beauty of a disparate array of creative content without crowding the interface or confusing the user?

Our answer to this challenge was the strategy, design, development and delivery of…  And the judges in Cannes have recently declared our mission a great success by awarding Fi the Silver Cyber Lion for websites and microsites in the Advertising and Media category.

We want to thank our amazingly talented Team for the great work, our cherished client, Google, for the wonderful opportunity, the other creative partners involved – Johannes Leonardo and Grow Interactive, and the judges themselves for recognizing our work.