Posted 29th October 2012

“Attack of the Creative Process” Visits The Big Apple

About a little more than a week ago, the Fi NYC office hosted the final “Attack of the Creative Process”  in the 2012 speaking series. Having already made international stops in Sweden, London, Poland, Russia and Spain, “Attack” wrapped up its tour in The Big Apple. We expected such a heavy turnout, we took a good part of our day preparing for our guests. 

Upon arrival, and after taking their shoes off, guests were greeted with a bountiful spread of food and drinks. The 350 pieces of sushi we ordered were gone in a New York minute. And in the spirit of Halloween, we displayed a candy bar stocked with red, black and white sweets, encouraging everyone to take a bag home. (That’s over 50 lbs. of candy!)

Fi developer Stephen Burgess opened up with a well-received presentation on his latest experiments with WebRTC that included demonstrations with facial recognition and motion detection. Afterward, Global Director of UX & Strategy Irene Pereyra and Global CD Anton Reponnen closed the last hour with their case study walkthrough of three award-winning projects: Google Ramayana, Chrome Store and The History Channel. The humorous story they shared of how they showed up to client meeting dressed exactly alike – white shirt, black pants and red shoes – made for a great time.

Armed with inspirations of beautiful design, digital innovation and a small bag of candy, guests walked away with nothing but treats. No tricks here.

That wraps up “Attack” in 2012. Be sure to follow us on Twitter @F_i to stay informed of new dates and cities. See you next year with more new case studies to share!